BRAND

Brand is the personality that identifies a product or service. According to experts, companies can sustain competitive advantage only through product differentiation based on unique features and benefits. But these features and benefits must be valued and accepted by customers.

Customers have the tendency to navigate to competing products with clear unique differentiation and the brand owners are likely to retain them based on product value. Creating a unique product differentiation must be informed by the understanding of the market and its behaviour. Goldmyne Brand